Tag Archives: personalization

Woven into the fibers of what customers do

Woven into the fibers of what customers do
Yesterday, I was speaking with a member of the press about Monetate’s newly-published Personalization Development Study which I really love, mostly because studies like this are often full of surprises. We published a similar study annually while I was at Iron Mountain and it was one of my favorite assets we developed. The report details the outcomes of a ...
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Is Personalization the Art of Knowing the Customer?

Is Personalization the Art of Knowing the Customer?
I’m only a few weeks into my new role at Monetate and I’ve got a burning question for you: what exactly is this personalization thing, anyhow? No, I’ve not lost my mind, I’m just kind of pointing out the obvious – that the term personalization means different things to different people. And, I’m just beginning to discover just how different the ...
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