Tag Archives: ecommerce

Is Personalization the Art of Knowing the Customer?

Is Personalization the Art of Knowing the Customer?
I’m only a few weeks into my new role at Monetate and I’ve got a burning question for you: what exactly is this personalization thing, anyhow? No, I’ve not lost my mind, I’m just kind of pointing out the obvious – that the term personalization means different things to different people. And, I’m just beginning to discover just how different the ...
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