Tag Archives: Aberdeen

Using personas to feed the content machine

Using personas to feed the content machine
In my first week at Aberdeen, I’ve been immersing myself in the Marketing Effectiveness & Strategy research that’s currently in the online research library.  For me, this is a great exercise to see what we have for research as well as identify areas that are green-field and ripe for exploration.  There is some pretty interesting stuff and a TON of ...
Share This