Category Archives: Marketing

‘Tis the season to go crazy. OMG it is planning time! Part 1 of 2

‘Tis the season to go crazy. OMG it is planning time! Part 1 of 2
Planning for marketing is a serious undertaking.  By itself, planning can be a full time job; however you already have one of those – so planning introduces a high-pressure tailspin to keep everything moving while also figuring out what’s going to happen next year. If you haven’t begun or you are looking for ways to tackle the dreaded planning process, ...
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Are You Ready for Personalization?

Are You Ready for Personalization?
A new study by Pardot, released last week, found more than three quarters of businesses expect B-to-B companies to provide personalized digital marketing throughout the buying process. In marketing, we’ve been talking about personalization and its value in B-to-B for some time now, and these findings suggest that the time is now to purchase your ticket if ...
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Using personas to feed the content machine

Using personas to feed the content machine
In my first week at Aberdeen, I’ve been immersing myself in the Marketing Effectiveness & Strategy research that’s currently in the online research library.  For me, this is a great exercise to see what we have for research as well as identify areas that are green-field and ripe for exploration.  There is some pretty interesting stuff and a TON of ...
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Toto, I have a feeling we’re not in Kansas any more.

Toto, I have a feeling we’re not in Kansas any more.
I have crossed over the rainbow.  After over 15 years as a B2B marketer, I have joined Aberdeen Group as Research Director of their Marketing Effectiveness & Strategy Practice.  Thankfully, there was not a tornado. My world of knowing the buyer, generating content to capture their attention, building buzz and driving marketing generated revenue has taught ...
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