Category Archives: Marketing

Social Media, Lemon Chicken and My Fabulous Pizza Oven

Social Media, Lemon Chicken and My Fabulous Pizza Oven
If you’ve read my blog post, Turn up the Heat in the Relationship between B2B Sales and Marketing, you know that I am slightly obsessed with my new wood-fired pizza oven. Let me suffice it to say, that sucker is turning out some serious calories at my house!!! I’ve been using it at least twice a week to make all kinds of deliciousness, from pizza to s’mores, ...
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Squeezing Leads from the Middle of the Funnel

Squeezing Leads from the Middle of the Funnel
Ok, so I’m calling him out.  In public. (Sorry, Shmoop.) My husband squeezes toothpaste from the middle of the tube.  It makes me nuts, mostly because it is so wasteful since all of the toothpaste at the end of the tube never quite makes it to the toothbrush when you use this approach.  We end up throwing away a ton of toothpaste, regardless of my futile ...
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New Lead Management Research: Walk Before You Run

New Lead Management Research: Walk Before You Run
I just got off the phone with a member of the Aberdeen community discussing my new research paper, The Roadmap to Revenue and Its Tollgates, and felt compelled to share the gist of the conversation, which I found really fascinating.  We both agreed that lead management is a foundational element of marketing, but that the proliferation of technology and ...
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3 Content Marketing Lessons Learned from Parenting

3 Content Marketing Lessons Learned from Parenting
Wait, what? Parenting and marketing are the same? Absolutely. I’ve given this considerable thought and think I’m onto something here. Now let me preface things by sharing that I’m the mother of a 15-year old boy, 3 dogs and a cat, but she doesn’t think about me as a parent, more like a servant. As a parent, you try to shape the behavior of your children to ...
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Falling in Love with the Right Metrics.

Falling in Love with the Right Metrics.
Ah, Valentine’s day. Chocolate galore, candy hearts, and a spike in Google searches for “same-day flower delivery” from frantic husbands all across America. This year, I was inspired to do a little digging into the age-old relationship troubles between B2B sales and marketing departments. What could rekindle the romance (so to speak) between these two ...
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Captain Perfection’s Resolutions for the New Year

Captain Perfection’s Resolutions for the New Year
  As a proponent of persona-based marketing, I’m convinced that the alter ego of the marketing persona is Captain Perfection. (I also think it’s the persona of every mother of a teen I know, just ask my husband. But, I digress.) Who is Captain Perfection? Captain Perfection can be a master of both strategy and detail at the same time. Able to leap tall ...
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I am not a track star

I am not a track star
I was having a conversation the other night with a dear friend of mine about the attributes that make a person successful. I made a statement that prompted her to say, “I love that; that sounds like your next blog post.” Now, I’m not as convinced as she was that it’s worthy, but as a show of my faith in her, here goes: In my experience, I’ve seen two types of ...
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5 Marketing Things I’m Thankful for This Year

5 Marketing Things I’m Thankful for This Year
With Thanksgiving bearing down on us like a freight train (can you tell I’m not ready yet?) I thought I would share a brief list of marketing things that I’m thankful for this year. I’m thankful that marketing has evolved from the “logos on pens people” to a function with measurable strategic impact on an organization and influence in the board room. Don’t ...
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OMG it is planning time! Part 2 of 2

OMG it is planning time! Part 2 of 2
This post is the second of a 2-part series on the annual planning process for marketers. The first part can be viewed here. We’re talking about the craziest time of the year, planning time, and some high-level steps you can take to establish and communicate your plan. Ensure team buy-in: Your team should iterate on the plan until they agree that it is ...
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