Category Archives: Marketing

Woven into the fibers of what customers do

Woven into the fibers of what customers do
Yesterday, I was speaking with a member of the press about Monetate’s newly-published Personalization Development Study which I really love, mostly because studies like this are often full of surprises. We published a similar study annually while I was at Iron Mountain and it was one of my favorite assets we developed. The report details the outcomes of a ...
Share This

What’s So Funny About Sales Enablement, Anyhow?

What’s So Funny About Sales Enablement, Anyhow?
I was pondering this term – sales enablement –  the other day and even reviewing some of the recommendations that I provide others around the topic and I started laughing. Out loud. Like a crazy lady. Why is it that equipping sales to carry on the conversation with the customer that began via marketing has to have a name and be yet ANOTHER thing ...
Share This

“I’m a marketer, not a scientist!!!”

“I’m a marketer, not a scientist!!!”
Folks, get ready to eat those words. Anyone who is in marketing because it offers them the opportunity to sow their wild editorial oats may be in for a surprise. Last week, Aberdeen Group unveiled a new report on the topic of content marketing, written by the illustrious Jessie Coan, entitled “The Future of Content Marketing: The Age of Content Science.” This ...
Share This

What Comes Before Content?

What Comes Before Content?
With the marketing world abuzz around content – 90% of companies report that they have some kind of content marketing initiative in place – how does one company differentiate itself from the rest?  The answer may be more interesting than you imagined, have less to do with content than you’d suspect, and is often overlooked. The key to content success falls ...
Share This

Five Rules for Making it Happen

Five Rules for Making it Happen
The email came in while I was drilling a hole in the wall of my new bathroom to hang a train rack.  You know, one of those gleaming nickel hotel-style shelves that you see all over the pages of Restoration Hardware catalogs.  Fabulous!   It asked if I would be willing to contribute to an article in celebration of International Women’s Day; one that would ...
Share This

Top of Funnel; Oh How You Elude Many

Top of Funnel; Oh How You Elude Many
Here I go again, with another top of funnel story.  I can’t help it – I’m always hearing from marketers who struggle with this.  The challenges come in many forms; most often, “I can’t get enough leads.” Or, “My top of funnel conversion needs to improve.”  My favorite, of course, is the old chestnut, “There aren’t enough people interested in our product.” In ...
Share This

Marketing in my Veins

Marketing in my Veins
This past weekend, while I was busy prepping for Christmas, I learned something new about myself as a marketer. My dad, Jim Brown, died over 3 years ago from glioblastoma, a deadly form of brain cancer.  Any of you that have lost a parent know that you never quite “get over” it. Recently, my brother and I were cleaning out a bunch of things from my dad’s barn ...
Share This

Why Good Content Marketing Can Improve Your Skin

Why Good Content Marketing Can Improve Your Skin
Here’s a confession (and maybe TMI): Until very recently, I slept in my makeup. Yep, you read that right; I’ve been treating my skin like I’m 16 years old for many years. I’ve had one facial at a spa in my entire lifetime, and honestly, never thought twice about this until compelled to do so by a glossy magazine. (Note: this story is not about makeup, it is ...
Share This

5 Reminders for Your Marketing Alter Ego in Q4

5 Reminders for Your Marketing Alter Ego in Q4
To ring in the New Year, I penned a blog post about Captain Perfection, the hard-working and high-expectation-bearing alter ego of the marketing persona. It’s been a while since we’ve spoken about our dear friend, and I thought it poignant, as we look to close out the year, to remind ourselves how to keep Captain Perfection in check. Here are five things to ...
Share This

The Dos and Don’ts of Content Marketing

The Dos and Don’ts of Content Marketing
How do you introduce your product to new prospects? I’m not one to be long-winded (for the most part), so I can answer this with one word: Don’t. At absolute top of funnel stages, you don’t yet have permission to talk about yourself; your prospective buyer won’t tolerate it.  In fact, a recent CMO Council report shared that the two most frequently stated ...
Share This