Category Archives: Life Lessons

Rules for Startup Survival

Rules for Startup Survival
I suddenly work for a startup. Weird thing to say, right? Well, if you’ve not heard, Aberdeen Group was recently spun out of Harte Hanks and is now a private equity backed company. With big aspirations and newfound independence to take the content marketing world by storm, this makes us a startup – seemingly overnight. And with these changes, of course, ...
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Five Rules for Making it Happen

Five Rules for Making it Happen
The email came in while I was drilling a hole in the wall of my new bathroom to hang a train rack.  You know, one of those gleaming nickel hotel-style shelves that you see all over the pages of Restoration Hardware catalogs.  Fabulous!   It asked if I would be willing to contribute to an article in celebration of International Women’s Day; one that would ...
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Marketing in my Veins

Marketing in my Veins
This past weekend, while I was busy prepping for Christmas, I learned something new about myself as a marketer. My dad, Jim Brown, died over 3 years ago from glioblastoma, a deadly form of brain cancer.  Any of you that have lost a parent know that you never quite “get over” it. Recently, my brother and I were cleaning out a bunch of things from my dad’s barn ...
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5 Reminders for Your Marketing Alter Ego in Q4

5 Reminders for Your Marketing Alter Ego in Q4
To ring in the New Year, I penned a blog post about Captain Perfection, the hard-working and high-expectation-bearing alter ego of the marketing persona. It’s been a while since we’ve spoken about our dear friend, and I thought it poignant, as we look to close out the year, to remind ourselves how to keep Captain Perfection in check. Here are five things to ...
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Social Media, Lemon Chicken and My Fabulous Pizza Oven

Social Media, Lemon Chicken and My Fabulous Pizza Oven
If you’ve read my blog post, Turn up the Heat in the Relationship between B2B Sales and Marketing, you know that I am slightly obsessed with my new wood-fired pizza oven. Let me suffice it to say, that sucker is turning out some serious calories at my house!!! I’ve been using it at least twice a week to make all kinds of deliciousness, from pizza to s’mores, ...
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Squeezing Leads from the Middle of the Funnel

Squeezing Leads from the Middle of the Funnel
Ok, so I’m calling him out.  In public. (Sorry, Shmoop.) My husband squeezes toothpaste from the middle of the tube.  It makes me nuts, mostly because it is so wasteful since all of the toothpaste at the end of the tube never quite makes it to the toothbrush when you use this approach.  We end up throwing away a ton of toothpaste, regardless of my futile ...
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The Power of US – All of Us

The Power of US – All of Us
I recently attended my first Conference for Women. I’d heard from others that previous events were fantastic, but I wasn’t sure what to expect. I don’t really consider myself a women’s libber and I’m enough of a workaholic that I need really good material to justify me being out all day. What I attended, along with 9,999 other women, was the largest women’s ...
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