Author Archives: Maribeth Ross

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Info: SVP of Marketing at Monetate, and veteran B2B marketer. On Twitter @MaribethRoss. Read more at www.maribethross.com

5 Reminders for Your Marketing Alter Ego in Q4

5 Reminders for Your Marketing Alter Ego in Q4
To ring in the New Year, I penned a blog post about Captain Perfection, the hard-working and high-expectation-bearing alter ego of the marketing persona. It’s been a while since we’ve spoken about our dear friend, and I thought it poignant, as we look to close out the year, to remind ourselves how to keep Captain Perfection in check. Here are five things to ...
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The Dos and Don’ts of Content Marketing

The Dos and Don’ts of Content Marketing
How do you introduce your product to new prospects? I’m not one to be long-winded (for the most part), so I can answer this with one word: Don’t. At absolute top of funnel stages, you don’t yet have permission to talk about yourself; your prospective buyer won’t tolerate it.  In fact, a recent CMO Council report shared that the two most frequently stated ...
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Social Media, Lemon Chicken and My Fabulous Pizza Oven

Social Media, Lemon Chicken and My Fabulous Pizza Oven
If you’ve read my blog post, Turn up the Heat in the Relationship between B2B Sales and Marketing, you know that I am slightly obsessed with my new wood-fired pizza oven. Let me suffice it to say, that sucker is turning out some serious calories at my house!!! I’ve been using it at least twice a week to make all kinds of deliciousness, from pizza to s’mores, ...
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Squeezing Leads from the Middle of the Funnel

Squeezing Leads from the Middle of the Funnel
Ok, so I’m calling him out.  In public. (Sorry, Shmoop.) My husband squeezes toothpaste from the middle of the tube.  It makes me nuts, mostly because it is so wasteful since all of the toothpaste at the end of the tube never quite makes it to the toothbrush when you use this approach.  We end up throwing away a ton of toothpaste, regardless of my futile ...
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New Lead Management Research: Walk Before You Run

New Lead Management Research: Walk Before You Run
I just got off the phone with a member of the Aberdeen community discussing my new research paper, The Roadmap to Revenue and Its Tollgates, and felt compelled to share the gist of the conversation, which I found really fascinating.  We both agreed that lead management is a foundational element of marketing, but that the proliferation of technology and ...
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3 Content Marketing Lessons Learned from Parenting

3 Content Marketing Lessons Learned from Parenting
Wait, what? Parenting and marketing are the same? Absolutely. I’ve given this considerable thought and think I’m onto something here. Now let me preface things by sharing that I’m the mother of a 15-year old boy, 3 dogs and a cat, but she doesn’t think about me as a parent, more like a servant. As a parent, you try to shape the behavior of your children to ...
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Falling in Love with the Right Metrics.

Falling in Love with the Right Metrics.
Ah, Valentine’s day. Chocolate galore, candy hearts, and a spike in Google searches for “same-day flower delivery” from frantic husbands all across America. This year, I was inspired to do a little digging into the age-old relationship troubles between B2B sales and marketing departments. What could rekindle the romance (so to speak) between these two ...
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Captain Perfection’s Resolutions for the New Year

Captain Perfection’s Resolutions for the New Year
  As a proponent of persona-based marketing, I’m convinced that the alter ego of the marketing persona is Captain Perfection. (I also think it’s the persona of every mother of a teen I know, just ask my husband. But, I digress.) Who is Captain Perfection? Captain Perfection can be a master of both strategy and detail at the same time. Able to leap tall ...
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The Power of US – All of Us

The Power of US – All of Us
I recently attended my first Conference for Women. I’d heard from others that previous events were fantastic, but I wasn’t sure what to expect. I don’t really consider myself a women’s libber and I’m enough of a workaholic that I need really good material to justify me being out all day. What I attended, along with 9,999 other women, was the largest women’s ...
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