As a proponent of persona-based marketing, I’m convinced that the alter ego of the marketing persona is Captain Perfection. (I also think it’s the persona of every mother of a teen I know, just ask my husband. But, I digress.)
Who is Captain Perfection?
Captain Perfection can be a master of both strategy and detail at the same time. Able to leap tall projects in a single bound, they’re not afraid to take on a formidable schedule of deliverables and goals. Captain Perfection’s super-vision can see the ideal end-state of just about any initiative and their logic and wisdom can visualize the path to get there. With lofty standards, both for themselves and others, our trusty superhero can be hard-to-please and sits mightily in the ranks of “over achiever.”
You may recognize Captain Perfection in yourself, even if you’re not donning the shiny cape and tights. Calendar overflowing with meetings and appointments? Check. Looming deadlines for big projects? Check. Projects on your plate that aren’t done because they’re just not “good enough” yet? Check. Just heard yourself say “Yeah, I can do that” aloud in a meeting…4 times? Check. Sound familiar, anyone?
Honey, you need to check yourself before you wreck yourself. Captain Perfection can certainly be a rock star marketer but is, sometimes, a villain in disguise. The same spirit that drives you to churn out work at an unprecedented pace can also exhaust you and sap your enthusiasm. It’s a vicious cycle, one that’s not fun when you get caught up in it.
Captain Perfection in 2014
So, here are some of my resolutions for Captain Perfection for 2014, at least in my own experience. If you’ve worn the cape, perhaps you can borrow a few:
- In 2014, I will focus on the right level of incremental gain rather than try to drive each initiative to a state of perfection and nirvana. See my earlier blog post on ways to do this.
- In 2014, I will stop putting my laptop next to the stove while I cook dinner. Nobody gets the best of me when I’m writing emails while cooking chicken picatta.
- In 2014, I will continue to maximize the potential of my super-powers. For example, I find that there are days when I am more creative and days when I’m more analytical. If I try to analyze data in a creative moment, bad things happen. It’s worse if I try to be creative on a numbers day. I will try to determine quickly each day what state I’m in so I can avoid the proverbial smashing of a square peg into a round hole and work on the stuff I’m good at in the moment.
- In 2014, I will be honest with myself about what I can’t do and I will work to better what I do well, recognizing that spreading myself too thin is akin to kryptonite.
Happy 2014 to my fellow marketers! May you ring in the New Year with unwavering faith in your capabilities and the energy to reach your goals while being true to yourself, and your inner superhero.
Photo by lucyannefox on Flickr