With Thanksgiving bearing down on us like a freight train (can you tell I’m not ready yet?) I thought I would share a brief list of marketing things that I’m thankful for this year.
- I’m thankful that marketing has evolved from the “logos on pens people” to a function with measurable strategic impact on an organization and influence in the board room. Don’t get me wrong, there’s still room to grow here, but I’ve watched this transformation occur in my career lifetime and I never want to go back!
- I’m thankful that content marketing has become all the rage; not that it’s new, it’s just a welcome change from seeing all the “buy my sh*t messaging” out there. Content marketing has converted some of these BMS messaging offenders to real marketers. I’ll rant on BMS messaging in another post.
- I’m thankful that marketing technology companies continue to innovate, pushing the technology limits of the marketer in exchange for the ability to create more and better work, get it in front of the right people at the right time, and measure the heck out of it.
- I’m thankful for talented marketing brethren and sistren (made that up – you’re welcome) that have paved the way for others to follow. Their fearless examples of what good looks like helps to teach and encourage marketers and gives faith to companies that marketing is a strategic investment that does make a difference.
- I’m thankful for social media because without it, I would have no clue what’s going on in the world. It has broken down barriers to communication, information discovery, and presents new challenges (and opportunities) to marketers.
I’m thankful for a job I truly enjoy, friends and family that I love more than words can say, and the 3 cutest, sweetest donkeys (my nickname for my dogs Daisy, Genny & Bauer) that make me laugh every day.
I’m also thankful for Cajun cornbread stuffing.