I have crossed over the rainbow. After over 15 years as a B2B marketer, I have joined Aberdeen Group as Research Director of their Marketing Effectiveness & Strategy Practice. Thankfully, there was not a tornado.
My world of knowing the buyer, generating content to capture their attention, building buzz and driving marketing generated revenue has taught me a lot. (Read more about me.) In my role at Aberdeen, I’ll be helping marketers learn not only from my own experience, but also from original research and content. It will be a new adventure, different, challenging (I LOVE a challenge) and it will require you. Yes, YOU.
- Tell me your story. I will need to have my finger on the pulse of today’s marketers and vendors in the marketing space; capturing anecdotal stories that support or guide the research. Hearing your story helps me build hypothesis and is critical to success. Please share!
- Contribute data. I will be conducting primary research with marketers. My surveys will rely on the input of marketers to build statistically significant stories about what’s working and what’s not in today’s ever-changing marketing world. Aberdeen’s open surveys can be found on their site. Please give your opinion.
- Read my research. I need you to read and respond to my research. Is it good? Is it providing you value? What’s missing? Your input on my research ensures that I continue to deliver information that is helpful. My predecessor published oodles of great research; it is complementary with registration. Check out his work, and check back for my first publications. (Subscribe using the form to the right to stay up-to-date.)
This blog is primarily dedicated to my favorite topic, marketing, and will include other content that I hope you’ll find interesting, funny, educational and thought provoking. Don’t be surprised if I randomly share wine suggestions, sports rants and dog stories; we can’t all be work 100% of the time!
Dorothy had the Tin Man, the Scarecrow, the Cowardly Lion and Toto as she followed the yellow brick road. As I embark on this journey, won’t you come along with me?